Chirp of the Day from Knowledge@SMU: Managing social media: An exercise in managing organisation

 From Knowledge@SMU: Managing social media: An exercise in managing organisation

Relates to my prior post: How much will you pay for my free content?

"MasterCard kick-started this process some three years ago, with the internal sharing of daily news clips. These clippings include content from traditional newspapers, but more importantly, everyday conversations that occur within the digital space. It was a small step, but it went a long way in raising the organisation's awareness of the changing communications landscape. "We want to work with our executive team across the world to help them understand that you can use social media to engage," Issokson said. It is also important to consider where communication 'sits' within an organisation, he added – because communications teams that have a direct reporting line to the executive committee or CEO tend to be more effective at their jobs."