Published: April 15, 2010 in Knowledge@Emory
Earvin "Magic" Johnson's basketball career included five national championships with the Los Angeles Lakers and a gold medal with the "Dream Team" at the 1992 Olympics. But domination on the court meant little when Johnson began approaching investors to launch his first business venture. "Everybody wanted the autograph, but nobody wanted to invest with me. At the beginning, I got turned down 10 times before someone said 'yes'. You know what they said? They said I was a dumb jock," Johnson noted during a recent presentation at Wharton.
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